Representation

Representations

Representations are the way in which people, events and ideas are presented to the audience. 

The media can take something and re-present it to the audience in the way that they choose.

Archetypes = The ultimate stereotype

Counter-type = The complete opposite to the archetypes; they are not instantly thought of

Representations are created by the producers of media texts.

Producers = Anyone who makes a media text or clip

What the media chooses to represent to us is controlled Gatekeepers. 

Gatekeepers = Anyone who is involved in a media production with the power to make a decision about something the audience is allowed to read, hear or see and not see. E.g. A newspaper editor

Moguls = They are the kind of person who owns the company. E.g. Newspapers, TV stations and Film companies; Rupert Murdoch owns Fox, The Sun, The Times etc.

Media consumers = They are the audience

Producer

Gatekeeper

Moguls

             Who?---------> Who is being represented 

     What?---------> What are they doing

 Where?---------> Where are they 

             Why?---------> Why do they represent it 

Film language

Film language

Camera

Frame:

Extreme closeup

Close up

Medium shot

Medium long shot (just below the knee)

Long shot

Extreme long shot

Angle:

                                                     
    Low                            Birdseye                               

                                                            
    Level
                                                              
    
    High                           Worms-eye

Movement:

Tilt

Tilt up

Tilt down

Pan

Pan right

Pan left

Going up at a level angle = crane shot

Static = not moving

Tracking shot = following someone

Zoom in & Zoom out

Sound

Music:

Describe what the sounds are like and if there are any instruments, also if there is any clear genre to the music E.g. Rock, Pop, Dance etc.

Contrapuntal/Parallel:

Contrapuntal

Footage/image that doesn't match the sound/music playing

Parallel

Footage/image that does match the sound/music playing

Diegetic/Non-diegetic:

Diegetic

Sound that is being filmed in the shot

Non-diegetic

Added music and voiceovers on top of the footage

Off screen/On screen:

Off screen

Sound that isn't in the shot and you can't see it happening

On screen

Sound that is happening in the shot and you can see it happening

Voiceover:

Added sound of someone talking

Emotion:

Music that creates emotion and how it makes you feel

Dialogue:

The way people say things and how they sound

Mis en Scene

Costume:

The types of clothes that the characters are wearing

Lighting:

Low key lighting - created by using the key and back lights. It produces a sharp contrast of light and dark areas. Deep, distinct shadows/ silhouettes formed. E.g Horror

High key lighting - More filler lights are used. Lighting is natural and realistic to our eyes. Produces brightly lit sets or a sunny day. E.g Rom-com

Actors:

How many characters are there and are they the main character

Makeup:

The makeup of the characters and if it is different to portray a certain era or culture

Props:

What props are used and if there are any key props that could be symbolic with the plot

Setting:

The location of the scenes and if they are interior, inside, or exterior, outside, which can change in different genres

Editing 

Transition:

How a scene goes from one to another

Different types:

- Straight cut

- Wipe

- Slide

- Dissolve

- Cube spin

Order of narrative:

The order of the story

Different types:

- Flashback

- Progress

- Beginning to the end

- Backwards

  

Pace:

How quickly it is cut, if the shot is going slow or fast

Special effects:

Things added on top of the original shot

Prelim task

My logo

Institution task

High budget film - Pretty Woman

Pretty woman was released in 1990, it was produced by Touchstone Pictures and distributed by Buena Vista Pictures.

This film had a budget of $23 million and made a massive $463 million. 

Low budget film - Halloween

Halloween was released in 1978 and it was produced by Falcon International Productions. Across the USA and Canada it was distributed by Compass International Pictures and throughout the rest of the world it was distributed by Warner Bros Pictures.

This film had a budget of $325,000 however it grossed a massive profit by making $70 million.